Light-it: Static Ads and Marketing Design, From the Daily Feed to the Show Floor

Light-it is a healthtech software studio with a clean identity on its own site: cobalt and lilac, rounded blob shapes, a lightning-bolt mark. Most of the actual day-to-day work was static social design, internal and external, for a marketing calendar that didn’t stop. As the team’s visual designer I carried that same system everywhere it needed to show up: the daily posts, an external summit, two countries’ worth of printed booths, and even the smallest internal document.