Customertimes: Playing Outside the Brand Book

Branding

A five-slide social carousel announcing a partnership with Anthropic, with a brief that asked for the brand manual to be treated as a starting point rather than a fence.

By the numbers
5
Slides, one sequence
Solutions

The challenge asked me to play with the brand manual and step outside the box, so I did. The palette, the logo lockup and the typography stay recognisable; everything around them is pushed.

Location

2026

Expertise provided
  • Art Direction
  • Social Media
  • Product Design
Martin Diz