Agro Sustentable: Visual Identity Transformation
Agro Sustentable, a leader in organic fertilizers for the Argentine agricultural sector, recently underwent a rebranding process. To announce this change, they needed a dynamic way to bridge the gap between their heritage and their new visual identity. The goal was to create a video that showcased the transformation from the old logo to the new one, ensuring a smooth transition for their established audience.
Motion Graphics
Objectives
- Communicate Rebranding: Visually announce the transition from the legacy logo to the new brand identity.
- Multi-Platform Optimization: Deliver the content in both 16:9 (widescreen) and 9:16 (vertical) formats to cover social media, presentations, and web use.
- Reflect Brand Values: Maintain an organic and professional feel consistent with the company's focus on sustainable agriculture.
Challenges
- Morphing Identities: Creating a natural flow between two distinct logo designs using motion graphics.
- Format Adaptation: Ensuring the composition worked effectively in both vertical and horizontal aspect ratios without losing the impact of the animation.
My Approach
- Motion Graphics Development: Using Adobe After Effects, I developed a motion sequence that deconstructed the elements of the old logo and transitioned them into the new design. The focus was on a clean, fluid motion that felt modern and intentional.
- Dual-Format Production: I built the project to be versatile. I created a 16:9 version for traditional displays and a 9:16 version specifically optimized for mobile-first platforms like Instagram and TikTok, ensuring the brand reveal was impactful on any screen.
- Visual Consistency: I used a color palette and pacing that aligned with Agro Sustentable's commitment to organic growth and innovation, making the reveal feel like a natural evolution rather than a sharp break from the past.
