Objectives
Communicate Rebranding: Visually announce the transition from the legacy logo to the new brand identity.
Multi-Platform Optimization: Deliver the content in both 16:9 (widescreen) and 9:16 (vertical) formats to cover social media, presentations, and web use.
Reflect Brand Values: Maintain an organic and professional feel consistent with the company's focus on sustainable agriculture.
Challenges
Morphing Identities: Creating a natural flow between two distinct logo designs using motion graphics.
Format Adaptation: Ensuring the composition worked effectively in both vertical and horizontal aspect ratios without losing the impact of the animation.
My Approach
Motion Graphics Development: Using Adobe After Effects, I developed a motion sequence that deconstructed the elements of the old logo and transitioned them into the new design. The focus was on a clean, fluid motion that felt modern and intentional.
Dual-Format Production: I built the project to be versatile. I created a 16:9 version for traditional displays and a 9:16 version specifically optimized for mobile-first platforms like Instagram and TikTok, ensuring the brand reveal was impactful on any screen.
Visual Consistency: I used a color palette and pacing that aligned with Agro Sustentable’s commitment to organic growth and innovation, making the reveal feel like a natural evolution rather than a sharp break from the past.
