5 — SLIDES, ONE SEQUENCE
A HOOK, A CLAIM, THE METHOD, THE PROOF AND A CALL TO ACTION, BUILT TO WORK AS A SEQUENCE INSTEAD OF FIVE POSTERS SHARING A COLOUR.
ART DIRECTION — 2026
A FIVE-SLIDE SOCIAL CAROUSEL ANNOUNCING A PARTNERSHIP WITH ANTHROPIC, WITH A BRIEF THAT ASKED FOR THE BRAND MANUAL TO BE TREATED AS A STARTING POINT RATHER THAN A FENCE.
I BUILT THE COVERS OUT OF HALFTONE DOT FIELDS: THE SAME CORPORATE BLUE, RENDERED AS PATTERN INSTEAD OF FLAT FILL. IT GIVES THE BRAND A TACTILE, ALMOST PRINTED QUALITY WHILE EVERY COLOUR VALUE STAYS INSIDE THE MANUAL.
THE CAROUSEL ALTERNATES BETWEEN SATURATED BLUE, DEEP NAVY, A PHOTOGRAPHIC SLIDE AND A WHITE CLOSE, SO EACH SWIPE CHANGES THE TEMPERATURE AND THE SEQUENCE NEVER FLATTENS OUT IN THE FEED.
THE HEADLINE FIGURE IS SET AT DISPLAY SCALE WITH ITS UNIT IN LILAC, AND THE SUPPORTING METRICS USE TICK-BAR METERS INSTEAD OF GENERIC CHARTS, READABLE AT THUMBNAIL SIZE, WHICH IS WHERE THESE POSTS ARE ACTUALLY JUDGED.
CONSTRUCTION GRID LINES LEFT VISIBLE OVER THE PHOTOGRAPHY, A CARD BLEEDING PAST THE SAFE AREA, THE HALFTONE STEPPING INTO THE WHITE SLIDE: SMALL, DELIBERATE TRANSGRESSIONS OF THE RULES THE MANUAL TAKES FOR GRANTED.
THE CLIENT WAS DELIGHTED WITH THE DIRECTION, NOT ONLY WITH THE CAROUSEL ITSELF BUT WITH WHAT IT SUGGESTED THE BRAND COULD LOOK LIKE. A CHALLENGE BRIEF TURNED INTO A VISUAL LANGUAGE THEY COULD KEEP USING.