10+ — YEARS OF BRAND TO CARRY
THE COMPANY ALREADY HAD A DECADE OF RECOGNITION IN FERTILIZERS, BIOSTIMULANTS AND PEST CONTROL, SO THE NEW IDENTITY HAD TO READ AS AN EVOLUTION RATHER THAN A RESET.
BRANDING — 2026
AN ARGENTINE BIO-INPUTS COMPANY REBRANDED, ANNOUNCED WITH A MOTION PIECE AND GIVEN A PRODUCT SITE FOR THE NEW IDENTITY TO LIVE IN.
IN AFTER EFFECTS I DECONSTRUCTED THE LEGACY MARK AND TRANSITIONED ITS ELEMENTS INTO THE NEW ONE, SO THE REVEAL READS AS AN EVOLUTION RATHER THAN A BREAK. THE PIECE WAS CUT AT 16:9 FOR PRESENTATIONS AND WEB, AND COMPOSED AGAIN AT 9:16 FOR INSTAGRAM AND TIKTOK, WITH THE REVEAL LANDING JUST AS HARD IN BOTH.
PALETTE AND PACING FOLLOW WHAT THE COMPANY ACTUALLY SELLS: SUSTAINABLE AGRICULTURE, NOT TECH.
EVERY PRODUCT GETS ITS OWN PAGE WITH SPECIFICATIONS, GENERATED FROM A SINGLE DATA SOURCE, SO ADDING A PRODUCT MEANS ADDING DATA INSTEAD OF REDESIGNING A PAGE.
IMAGES AND LINK PREVIEWS ARE TUNED FOR HOW THIS INDUSTRY REALLY SHARES A SITE, WHICH IS OVER WHATSAPP.
A REBRAND THAT REACHED ITS AUDIENCE IN THE FORMATS THEY ACTUALLY USE, AND A FAST, LIGHTWEIGHT SITE THE CLIENT CAN EXTEND WITHOUT TOUCHING THE DESIGN.