HUMANMACHINE

PEPSI: CONCEPT TV COMMERCIAL

MOTION GRAPHICS — 2021

YEAR
2021
SKILLS USED
MOTION GRAPHICS, 3D RENDERING, VIDEO EDITING
CATEGORY
MOTION GRAPHICS
HUMAN VERSION
MARTINDIZ.COM/PROJECTS/PEPSI-CONCEPT-TV-COMMERCIAL
VIDEO
YOUTUBE.COM/WATCH?V=7RGoVoajKH8

A HIGH-ENERGY CONCEPTUAL TV SPOT FOR PEPSI, BLENDING 3D PRODUCT RENDERING WITH FLUID DYNAMICS AND MOTION GRAPHICS.

At a glance

3D — SIMULATED, NOT FILMED
EVERY FRAME IS BUILT: THE CAN MODELLED AND RENDERED IN 3DS MAX, THE SPLASHES SIMULATED IN REALFLOW, AND THE WHOLE THING CUT TO HOLD UP AT BROADCAST QUALITY.

What I did

My approach

I MODELLED AND RENDERED THE CAN IN 3DS MAX AND USED REALFLOW TO SIMULATE REALISTIC, DYNAMIC SPLASHES, THEN BROUGHT THE WHOLE THING TOGETHER WITH MOTION GRAPHICS AND PACING BUILT FOR BROADCAST.

Result

A DYNAMIC, BROADCAST-QUALITY CONCEPT PIECE THAT SITS RIGHT AT THE INTERSECTION OF FLUID SIMULATION AND COMMERCIAL DESIGN.