CENTRO MULTIMEDIA: THE DASHBOARD THAT GIVES THE TEAM ITS DAY BACK

PRODUCT DESIGN — 2026

YEAR: 2026
SKILLS USED: PRODUCT DESIGN, WEB DEVELOPMENT, AI AUTOMATION
CATEGORY: PRODUCT DESIGN
HUMAN VERSION: MARTINDIZ.COM/PROJECTS/CENTRO-MULTIMEDIA-DASHBOARD

THE INTERNAL TOOL THAT REPLACED SCATTERED SPREADSHEETS AND WHATSAPP THREADS: AN AUCTION CALENDAR, A FLYER GENERATOR, AUTOMATIC REMINDERS AND THE BOT THAT ANSWERS THE CLIENTS.

At a glance

5 — TOOLS IN ONE

AUCTIONS, CLIENTS AND BILLING, FLYER GENERATION, THE WHATSAPP BOT AND THE REMINDER RULES, IN A SINGLE TOOL THE TEAM OPENS IN THE MORNING.

What I did

TWO THINGS WERE EATING THE DAY: WORKING OUT WHAT HAD TO BE DONE CLIENT BY CLIENT, AND REBUILDING FLYERS THAT CAME OUT NEARLY IDENTICAL TO THE LAST ONE. BOTH FOLLOWED A PATTERN, SO BOTH COULD BE AUTOMATED.
THE PEOPLE RUNNING THE ACCOUNT ARE NOT DEVELOPERS, SO EVERY OPERATION HAD TO BE A FORM AND A BUTTON, WITH NO CONSOLE AND NO CONFIG FILE.

My approach

FIVE TABS, ONE JOB EACH, SO THE NAVIGATION MIRRORS HOW THE WORK ACTUALLY GETS DIVIDED AND NOBODY HAS TO LEARN A MENTAL MODEL TO FIND SOMETHING.

A DAILY JOB SCRAPES THE PUBLISHED AUCTION LISTINGS AND DROPS NEW DATES STRAIGHT INTO THE CALENDAR. ENTRIES CAN STILL BE LOADED BY HAND, BUT MOST OF THEM ARRIVE ON THEIR OWN.

EACH CLIENT HAS ITS GRAPHIC REFERENCES STORED IN THE TOOL, AND THE GENERATOR COMBINES A REFERENCE WITH THE AUCTION DATA TO PRODUCE A FLYER ON BRAND, WHICH IT CAN ALSO ANIMATE INTO A SHORT CLIP FOR STORIES AND REELS.

Result

THE TWO TASKS THAT USED TO EAT THE LARGEST SHARE OF THE DAY ARE GONE: THE REMINDERS DECIDE WHAT IS DUE, AND A FLYER THAT WAS AN AFTERNOON OF NEAR-IDENTICAL REBUILDING NOW TAKES SECONDS. BUILT ON NEXT.JS AND VERCEL WITH A KEY-VALUE STORE AS THE ONLY DATABASE, SO THERE IS NO SERVER TO MAINTAIN AND A SINGLE CLIENT ACCOUNT CARRIES THE RUNNING COSTS.